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Buying and Believing
- Sri Lankan Advertising and Consumers in a Transnational World
Engelsk
Bogcover for Buying and Believing af Steven Kemper, 9780226430416
Specifikationer
Sprog:
Engelsk
Sider:
248
ISBN-13:
9780226430416
Indbinding:
Paperback
ISBN-10:
0226430413
Kategori:
Udg. Dato:
1 maj 2001
Størrelse i cm:
23,0 x 15,4 x 2,2
Oplagsdato:
1 maj 2001
Forfatter(e):

Buying and Believing

- Sri Lankan Advertising and Consumers in a Transnational World
Engelsk
Paperback 2001
Format:

Bog beskrivelse
Drawing upon fieldwork conducted over 30 years, the author to this text examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially creating new culture.
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Specifikationer
Sprog:
Engelsk
Sider:
248
ISBN-13:
9780226430416
Indbinding:
Paperback
ISBN-10:
0226430413
Kategori:
Udg. Dato:
1 maj 2001
Størrelse i cm:
23,0 x 15,4 x 2,2
Oplagsdato:
1 maj 2001
Forfatter(e):
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