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Camel Cigarette Collectibles
- 1964-1995
Engelsk
Bogcover for Camel Cigarette Collectibles af Douglas Congdon-Martin, 9780764301964
Specifikationer
Sprog:
Engelsk
Sider:
176
ISBN-13:
9780764301964
Indbinding:
Paperback
ISBN-10:
0764301969
Udg. Dato:
13 maj 1997
Størrelse i cm:
21,9 x 28,0 x 1,2
Oplagsdato:
13 maj 1997
Forfatter(e):

Camel Cigarette Collectibles

- 1964-1995
Engelsk
Paperback 1997
Format:

Bog beskrivelse
For the nearly all of their first fifty years of existence, Camel Cigarettes sat at the top of the marketplace. But a shift in consumer tastes toward filter cigarettes, begining in the late 1950s, led to a slow erosion of Camel's market share. To stem this loss, R.J. Reynolds began one of the most clever and effective campaigns in advertising history. On its 75th anniversary in 1988 a suave, new character appeared in the Camel Advertising: Joe Camel. This began the most recent chapter in a tradition of fine advertising started by R.J. Reynolds himself. This book documents the Camel advertising from 1964 to 1995. In addition to traditional posters and signs, these years saw the introduction of hundreds of premiums and merchandise bearing the Camel logos that have found their way into collections of tobacco memorabilia around the world. Each piece is illustrated in full color and current values are given to help the collector.
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Specifikationer
Sprog:
Engelsk
Sider:
176
ISBN-13:
9780764301964
Indbinding:
Paperback
ISBN-10:
0764301969
Udg. Dato:
13 maj 1997
Størrelse i cm:
21,9 x 28,0 x 1,2
Oplagsdato:
13 maj 1997
Forfatter(e):
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