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  2. Industriel kemi og produktionsteknologi
  3. Andre produktionsteknologier

Camel Cigarette Collectibles

- 1964-1995
Af: Douglas Congdon-Martin Engelsk Paperback

Camel Cigarette Collectibles

- 1964-1995
Af: Douglas Congdon-Martin Engelsk Paperback
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For the nearly all of their first fifty years of existence, Camel Cigarettes sat at the top of the marketplace. But a shift in consumer tastes toward filter cigarettes, begining in the late 1950s, led to a slow erosion of Camel's market share. To stem this loss, R.J. Reynolds began one of the most clever and effective campaigns in advertising history. On its 75th anniversary in 1988 a suave, new character appeared in the Camel Advertising: Joe Camel. This began the most recent chapter in a tradition of fine advertising started by R.J. Reynolds himself. This book documents the Camel advertising from 1964 to 1995. In addition to traditional posters and signs, these years saw the introduction of hundreds of premiums and merchandise bearing the Camel logos that have found their way into collections of tobacco memorabilia around the world. Each piece is illustrated in full color and current values are given to help the collector.
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For the nearly all of their first fifty years of existence, Camel Cigarettes sat at the top of the marketplace. But a shift in consumer tastes toward filter cigarettes, begining in the late 1950s, led to a slow erosion of Camel's market share. To stem this loss, R.J. Reynolds began one of the most clever and effective campaigns in advertising history. On its 75th anniversary in 1988 a suave, new character appeared in the Camel Advertising: Joe Camel. This began the most recent chapter in a tradition of fine advertising started by R.J. Reynolds himself. This book documents the Camel advertising from 1964 to 1995. In addition to traditional posters and signs, these years saw the introduction of hundreds of premiums and merchandise bearing the Camel logos that have found their way into collections of tobacco memorabilia around the world. Each piece is illustrated in full color and current values are given to help the collector.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 176
ISBN-13: 9780764301964
Indbinding: Paperback
Udgave:
ISBN-10: 0764301969
Kategori: Andre produktionsteknologier
Udg. Dato: 13 maj 1997
Længde: 12mm
Bredde: 280mm
Højde: 219mm
Forlag: Schiffer Publishing Ltd
Oplagsdato: 13 maj 1997
Forfatter(e): Douglas Congdon-Martin
Forfatter(e) Douglas Congdon-Martin

Kategori Andre produktionsteknologier

ISBN-13 9780764301964

Sprog Engelsk

Indbinding Paperback

Sider 176

Udgave

Længde 12mm

Bredde 280mm

Højde 219mm

Udg. Dato 13 maj 1997

Oplagsdato 13 maj 1997

Forlag Schiffer Publishing Ltd

Kategori sammenhænge