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Can Marketing Save the Planet?

- 101 Practical Ways to Use Sustainable Marketing as a Force for Good
Af: Gemma Butler, Michelle Carvill Engelsk Hardback

Can Marketing Save the Planet?

- 101 Practical Ways to Use Sustainable Marketing as a Force for Good
Af: Gemma Butler, Michelle Carvill Engelsk Hardback
Tjek vores konkurrenters priser

An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing.

In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly.

From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.

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An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing.

In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly.

From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.

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Produktdetaljer
Sprog: Engelsk
Sider: 288
ISBN-13: 9781399411257
Indbinding: Hardback
Udgave:
ISBN-10: 139941125X
Kategori: Salgs- & markedsføringsledelse
Udg. Dato: 4 jan 2024
Længde: 32mm
Bredde: 242mm
Højde: 161mm
Forlag: Bloomsbury Publishing PLC
Oplagsdato: 4 jan 2024
Forfatter(e): Gemma Butler, Michelle Carvill
Forfatter(e) Gemma Butler, Michelle Carvill

Kategori Salgs- & markedsføringsledelse

ISBN-13 9781399411257

Sprog Engelsk

Indbinding Hardback

Sider 288

Udgave

Længde 32mm

Bredde 242mm

Højde 161mm

Udg. Dato 4 jan 2024

Oplagsdato 4 jan 2024

Forlag Bloomsbury Publishing PLC

Kategori sammenhænge