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Case Studies in Sport Business Marketing
Engelsk
Bogcover for Case Studies in Sport Business Marketing af Brenda G Pitts, 9781940067711
Specifikationer
Sprog:
Engelsk
Sider:
250
ISBN-13:
9781940067711
Indbinding:
Paperback
ISBN-10:
1940067715
Udg. Dato:
1 jun 2022
Størrelse i cm:
25,5 x 17,9 x 1,6
Oplagsdato:
1 jun 2022
Forfatter(e):

Case Studies in Sport Business Marketing

Engelsk
Paperback 2022
Format:

Bog beskrivelse
The third edition of Case Studies in Sport Business Marketing brings together a diverse and global collection of 35 scholars to analyze contemporary case studies that demonstrate applications of marketing techniques in the sport industry and analyzes timely sport marketing topics, including the effect of COVID-19 on various sports, the integration of eSport into traditional sport, and inclusive culture in sport. This new edition provides realistic case studies on challenging situations in sport business settings, as well as a practical step-by-step process to manage these, find successful resolutions, and predict future conceptual implications for the sport businessmaking it a valuable asset to graduate and undergraduate level sport marketing courses.
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Specifikationer
Sprog:
Engelsk
Sider:
250
ISBN-13:
9781940067711
Indbinding:
Paperback
ISBN-10:
1940067715
Udg. Dato:
1 jun 2022
Størrelse i cm:
25,5 x 17,9 x 1,6
Oplagsdato:
1 jun 2022
Forfatter(e):
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