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Case Studies in Sport Business Marketing
Engelsk Paperback
Case Studies in Sport Business Marketing
Engelsk Paperback

673 kr
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Om denne bog
The third edition of Case Studies in Sport Business Marketing brings together a diverse and global collection of 35 scholars to analyze contemporary case studies that demonstrate applications of marketing techniques in the sport industry and analyzes timely sport marketing topics, including the effect of COVID-19 on various sports, the integration of eSport into traditional sport, and inclusive culture in sport. This new edition provides realistic case studies on challenging situations in sport business settings, as well as a practical step-by-step process to manage these, find successful resolutions, and predict future conceptual implications for the sport businessmaking it a valuable asset to graduate and undergraduate level sport marketing courses.
Product detaljer
Sprog:
Engelsk
Sider:
250
ISBN-13:
9781940067711
Indbinding:
Paperback
Udgave:
ISBN-10:
1940067715
Udg. Dato:
1 jun 2022
Længde:
16mm
Bredde:
179mm
Højde:
255mm
Forlag:
Fitness Information Technology, Inc, U.S.
Oplagsdato:
1 jun 2022
Forfatter(e):
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