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Case Studies in Strategic Management
- How Executive Input Enables Students’ Development
Engelsk
Bogcover for Case Studies in Strategic Management af , 9783319955544
Specifikationer
Sprog:
Engelsk
Sider:
91
ISBN-13:
9783319955544
Indbinding:
Hardback
ISBN-10:
3319955543
Udg. Dato:
22 sep 2018
Størrelse i cm:
15,9 x 24,2 x 1,5
Oplagsdato:
22 sep 2018

Case Studies in Strategic Management

- How Executive Input Enables Students’ Development
Engelsk
Hardback 2018
Format:

Bog beskrivelse

Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question. 
The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.

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Specifikationer
Sprog:
Engelsk
Sider:
91
ISBN-13:
9783319955544
Indbinding:
Hardback
ISBN-10:
3319955543
Udg. Dato:
22 sep 2018
Størrelse i cm:
15,9 x 24,2 x 1,5
Oplagsdato:
22 sep 2018
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