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Cases in Advertising Management
Engelsk
Bogcover for Cases in Advertising Management af Larry D Kelley, Donald W Jugenheimer, 9780765622617
Specifikationer
Sprog:
Engelsk
Sider:
144
ISBN-13:
9780765622617
Indbinding:
Paperback
ISBN-10:
0765622610
Kategori:
Udg. Dato:
15 apr 2009
Størrelse i cm:
23,1 x 19,2 x 1,1
Oplagsdato:
15 apr 2009
Genre:

Cases in Advertising Management

Engelsk
Paperback 2009
Format:

Bog beskrivelse
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction (''How to Analyze a Case Study'') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
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620 kr
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Specifikationer
Sprog:
Engelsk
Sider:
144
ISBN-13:
9780765622617
Indbinding:
Paperback
ISBN-10:
0765622610
Kategori:
Udg. Dato:
15 apr 2009
Størrelse i cm:
23,1 x 19,2 x 1,1
Oplagsdato:
15 apr 2009
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