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Cases in Marketing
Engelsk
Bogcover for Cases in Marketing af , 9780761955702
Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9780761955702
Indbinding:
Paperback
ISBN-10:
0761955704
Kategori:
Udg. Dato:
10 okt 1997
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
10 okt 1997

Cases in Marketing

Engelsk
Paperback 1997
Format:

Bog beskrivelse
This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers.

Some of the cases require students to synthesize broader strategic issues such as: entering the global market; coping with international competition; managing the globalization process; adapting to rapid change due to worldwide developments; and weighing global standardization against customization. Other cases bring students′ analytical skills to bear on issues of a more tactical nature such as: international market and competition; the collection and use of data in market research; evaluating communication effectiveness; and multifactor portfolio analysis.

Together they offer a detailed insight into the practicalities of marketing across national borders and cultures.

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573 kr
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Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9780761955702
Indbinding:
Paperback
ISBN-10:
0761955704
Kategori:
Udg. Dato:
10 okt 1997
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
10 okt 1997
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