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Cases in Public Relations Management
Engelsk
Bogcover for Cases in Public Relations Management af Patricia Swann, 9781032163642
Specifikationer
Sprog:
Engelsk
Sider:
470
ISBN-13:
9781032163642
Indbinding:
Paperback
Udgave:
4
ISBN-10:
103216364X
Kategori:
PR
Udg. Dato:
11 apr 2025
Størrelse i cm:
17,8 x 25,4 x 2,8
Oplagsdato:
11 apr 2025
Forfatter(e):

Cases in Public Relations Management

Engelsk
Paperback 2025
Format:

Bog beskrivelse

This fourth edition of Cases in Public Relations Management features a combination of new and tried-and-tested cases that give students a practical view of how on-the-ground public relations is practiced today.

Showcasing both successes and failures in public relations management, this text uses a problem-based case study approach that encourages readers to put their knowledge to the test to assess what has worked and consider alternate approaches to the situations these cases explore. It features questions for discussion and prompts to “dig deeper” into the cases at hand. New to the fourth edition:

  • Fifteen new cases, including Anheuser-Busch InBev, Dove, Juul, FTX, Norfolk Southern, Barbie, and Nike
  • Emphasis on social media, sustainability, ethics, and social responsibility for communication management today
  • End-of-chapter activities that reinforce concepts.

Developed for advanced students in strategic communication and public relations, this book prepares them for their future careers as communication and public relations professionals.

The fourth edition features fully updated online resources: student case guides with case supplements, instructor case guides with sample answers to end of case questions in the text, and PowerPoint lecture slides. Please visit www.routledge.com/9781032163642.

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Specifikationer
Sprog:
Engelsk
Sider:
470
ISBN-13:
9781032163642
Indbinding:
Paperback
Udgave:
4
ISBN-10:
103216364X
Kategori:
PR
Udg. Dato:
11 apr 2025
Størrelse i cm:
17,8 x 25,4 x 2,8
Oplagsdato:
11 apr 2025
Forfatter(e):
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