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Celebrity, Convergence and Transformation
Engelsk
Bogcover for Celebrity, Convergence and Transformation af , 9780367230869
Specifikationer
Sprog:
Engelsk
Sider:
266
ISBN-13:
9780367230869
Indbinding:
Paperback
ISBN-10:
0367230860
Udg. Dato:
7 feb 2019
Størrelse i cm:
24,6 x 17,4
Oplagsdato:
7 feb 2019

Celebrity, Convergence and Transformation

Engelsk
Paperback 2019
Format:

Bog beskrivelse

Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. It unpacks the identity theoretics which have their origins in the turn to celebrity culture and the spectacle and glamour of mass-media practices. In doing so, the contributors hint at new forms of individuation where the line between the virtual and the actual is blurred, and where images of celebrities construct and deconstruct themselves. This book was originally published as a special issue of the Journal of Marketing Management.

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Specifikationer
Sprog:
Engelsk
Sider:
266
ISBN-13:
9780367230869
Indbinding:
Paperback
ISBN-10:
0367230860
Udg. Dato:
7 feb 2019
Størrelse i cm:
24,6 x 17,4
Oplagsdato:
7 feb 2019
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