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Charismatic Capitalism
- Direct Selling Organizations in America
Engelsk Paperback

Charismatic Capitalism

- Direct Selling Organizations in America
Engelsk Paperback

289 kr
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Om denne bog
Tupperware Home Parties, Shaklee Corporation, Amway, Mary Kay Cosmetics—theirs is an approach to business that violates many of the basic tenets of modern American commerce. Yet these direct selling organizations, fashioned by charismatic leaders and built upon devoted armies of door-to-door representatives, have grown to constitute an $8.5 billion a year industry and provide a livelihood for more than 5 million workers, the vast majority of them women. The first full-scale study of this industry, Charismatic Capitalism, revises the standard contention that the rationalization of social institutions is an inevitable consequence of advanced capitalism. Nicole Woolsey Biggart argues instead that less rational organizations built on social networks may actually be more economically viable.
Product detaljer
Sprog:
Engelsk
Sider:
231
ISBN-13:
9780226047867
Indbinding:
Paperback
Udgave:
ISBN-10:
0226047865
Udg. Dato:
15 mar 1990
Længde:
2mm
Bredde:
14mm
Højde:
22mm
Forlag:
The University of Chicago Press
Oplagsdato:
15 mar 1990
Forfatter(e):
Oversætter:
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