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Children as Consumers
- A Psychological Analysis of the Young People's Market
Engelsk
Bogcover for Children as Consumers af Barrie Gunter, Adrian Furnham, 9780415185356
Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9780415185356
Indbinding:
Paperback
ISBN-10:
0415185351
Udg. Dato:
26 mar 1998
Størrelse i cm:
23,4 x 15,6 x 1,2
Oplagsdato:
26 mar 1998
Forfatter(e):

Children as Consumers

- A Psychological Analysis of the Young People's Market
Engelsk
Paperback 1998
Format:

Bog beskrivelse
The children''s and teenagers'' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people''s consumer socialisation. It examines:
* the kinds of things young people consume
* how they use their money
* how they respond to different types of advertising
* whether they need to be protected through special legislation and regulation
* market research techniques that work well with young people.
Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.





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Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9780415185356
Indbinding:
Paperback
ISBN-10:
0415185351
Udg. Dato:
26 mar 1998
Størrelse i cm:
23,4 x 15,6 x 1,2
Oplagsdato:
26 mar 1998
Forfatter(e):
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