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China Goes West
- Everything You Need to Know About Chinese Companies Going Global
Engelsk
Foto på vej
Specifikationer
Sprog:
Engelsk
Sider:
190
ISBN-13:
9781137410122
Indbinding:
Hardback
Udgave:
ISBN-10:
1137410124
Udg. Dato:
3 jun 2014
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Palgrave Macmillan
Oplagsdato:
3 jun 2014
Forfatter(e):

China Goes West

- Everything You Need to Know About Chinese Companies Going Global
Engelsk
Hardback
Format:

Om denne bog
China''s corporate champions have arrived. Consumers around the world are typing on Lenovo computers, storing food in Haier refrigerators and speaking on Huawei mobile phones. But how did products from these Chinese companies enter our daily lives?China Goes West presents an unrivalled overview of Chinese companies'' expansion into developed economies and the opportunities and challenges it brings. Through detailed research, engaging case studies and exclusive interviews with senior executives, Backaler tells the story of why and how Chinese companies invest internationally - providing much-needed insight into these firms and their rise. The author concludes with practical advice for governments, companies and societies in China and the West to minimize the concerns and maximise the benefits of Chinese investment. China is going West. Its firms will irrevocably reshape the global business landscape. This book is an essential introduction to the new future landscape of the world economy.

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Specifikationer
Sprog:
Engelsk
Sider:
190
ISBN-13:
9781137410122
Indbinding:
Hardback
Udgave:
ISBN-10:
1137410124
Udg. Dato:
3 jun 2014
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Palgrave Macmillan
Oplagsdato:
3 jun 2014
Forfatter(e):
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