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Chinese Consumers

- Exploring the World's Largest Demographic
Af: Ashok Sethi Engelsk Hardback

Chinese Consumers

- Exploring the World's Largest Demographic
Af: Ashok Sethi Engelsk Hardback
Tjek vores konkurrenters priser
This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author''s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.

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kr 907
Fragt: 39 kr
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20 kr
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Tjek vores konkurrenters priser
This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author''s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.

Produktdetaljer
Sprog: Engelsk
Sider: 230
ISBN-13: 9789811089916
Indbinding: Hardback
Udgave:
ISBN-10: 9811089914
Kategori: Forbrugerisme
Udg. Dato: 23 aug 2018
Længde: 24mm
Bredde: 218mm
Højde: 155mm
Forlag: Springer Verlag, Singapore
Oplagsdato: 23 aug 2018
Forfatter(e): Ashok Sethi
Forfatter(e) Ashok Sethi


Kategori Forbrugerisme


ISBN-13 9789811089916


Sprog Engelsk


Indbinding Hardback


Sider 230


Udgave


Længde 24mm


Bredde 218mm


Højde 155mm


Udg. Dato 23 aug 2018


Oplagsdato 23 aug 2018


Forlag Springer Verlag, Singapore

Kategori sammenhænge