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Chinese Electric Vehicle Trailblazers

- Navigating the Future of Car Manufacturing
Af: Jan Y. Yang, Zi Ling Tan, Yunyi Gu Engelsk Hardback

Chinese Electric Vehicle Trailblazers

- Navigating the Future of Car Manufacturing
Af: Jan Y. Yang, Zi Ling Tan, Yunyi Gu Engelsk Hardback
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From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts.

Chinese automakers are gradually establishing themselves as the new trendsetters in the automotive industry as they make technological advances in various fields, especially in electric vehicles. As more of them look overseas for opportunities, especially in the European market, it is time for the local players to better understand who they are up against and take steps to keep up with the rapid growth of their Far Eastern competitors. Based on Simon-Kucher’s project experience, this book shows what is going on behind the Great Wall, informs readers about the latest technological trends and advances in China, and offers suggestions on what Chinese newcomers should bring with them when they come to town.

Sharing valuable insights for all readerswith an interest in the electric vehicle (EV) industry, this book will be particularly relevant for managers and decision-makers at Western OEMs, suppliers, and other relevant players in the automotive industry.


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From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts.

Chinese automakers are gradually establishing themselves as the new trendsetters in the automotive industry as they make technological advances in various fields, especially in electric vehicles. As more of them look overseas for opportunities, especially in the European market, it is time for the local players to better understand who they are up against and take steps to keep up with the rapid growth of their Far Eastern competitors. Based on Simon-Kucher’s project experience, this book shows what is going on behind the Great Wall, informs readers about the latest technological trends and advances in China, and offers suggestions on what Chinese newcomers should bring with them when they come to town.

Sharing valuable insights for all readerswith an interest in the electric vehicle (EV) industry, this book will be particularly relevant for managers and decision-makers at Western OEMs, suppliers, and other relevant players in the automotive industry.


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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 134
ISBN-13: 9783031251443
Indbinding: Hardback
Udgave:
ISBN-10: 303125144X
Kategori: Markedsundersøgelser
Udg. Dato: 1 apr 2023
Længde: 16mm
Bredde: 218mm
Højde: 152mm
Forlag: Springer International Publishing AG
Oplagsdato: 1 apr 2023
Forfatter(e): Jan Y. Yang, Zi Ling Tan, Yunyi Gu
Forfatter(e) Jan Y. Yang, Zi Ling Tan, Yunyi Gu

Kategori Markedsundersøgelser

ISBN-13 9783031251443

Sprog Engelsk

Indbinding Hardback

Sider 134

Udgave

Længde 16mm

Bredde 218mm

Højde 152mm

Udg. Dato 1 apr 2023

Oplagsdato 1 apr 2023

Forlag Springer International Publishing AG

Kategori sammenhænge