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Chinese Innovation And Branding Leaps
Engelsk Hardback

Chinese Innovation And Branding Leaps

Engelsk Hardback

871 kr
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Om denne bog

China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the ''management of innovation, knowledge management, and branding'' by Chinese firms in the global arena as well as foreign firms in China.

Product detaljer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9789811249624
Indbinding:
Hardback
Udgave:
ISBN-10:
9811249628
Udg. Dato:
21 apr 2022
Længde:
17mm
Bredde:
159mm
Højde:
236mm
Forlag:
World Scientific Publishing Co Pte Ltd
Oplagsdato:
21 apr 2022
Forfatter(e):
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