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Chinese Innovation And Branding Leaps
Engelsk
Bogcover for Chinese Innovation And Branding Leaps af , 9789811249624
Specifikationer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9789811249624
Indbinding:
Hardback
ISBN-10:
9811249628
Udg. Dato:
21 apr 2022
Størrelse i cm:
23,6 x 15,9 x 1,7
Oplagsdato:
21 apr 2022

Chinese Innovation And Branding Leaps

Engelsk
Hardback 2022
Format:

Bog beskrivelse

China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the ''management of innovation, knowledge management, and branding'' by Chinese firms in the global arena as well as foreign firms in China.

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Specifikationer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9789811249624
Indbinding:
Hardback
ISBN-10:
9811249628
Udg. Dato:
21 apr 2022
Størrelse i cm:
23,6 x 15,9 x 1,7
Oplagsdato:
21 apr 2022
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