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Chinese Multinationals

Engelsk Paperback

Chinese Multinationals

Engelsk Paperback
Tjek vores konkurrenters priser
This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.
Tjek vores konkurrenters priser
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kr 307
Fragt: 39 kr
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20 kr
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Tjek vores konkurrenters priser
This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.
Produktdetaljer
Sprog: Engelsk
Sider: 300
ISBN-13: 9789812835598
Indbinding: Paperback
Udgave:
ISBN-10: 9812835598
Udg. Dato: 23 okt 2008
Længde: 16mm
Bredde: 150mm
Højde: 226mm
Forlag: World Scientific Publishing Co Pte Ltd
Oplagsdato: 23 okt 2008
Forfatter(e):
Forfatter(e)


Kategori International handel


ISBN-13 9789812835598


Sprog Engelsk


Indbinding Paperback


Sider 300


Udgave


Længde 16mm


Bredde 150mm


Højde 226mm


Udg. Dato 23 okt 2008


Oplagsdato 23 okt 2008


Forlag World Scientific Publishing Co Pte Ltd

Kategori sammenhænge