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Chinese Television and Soft Power in Africa
Engelsk
Bogcover for Chinese Television and Soft Power in Africa af Angela Lewis, 9781032328843
Specifikationer
Sprog:
Engelsk
Sider:
134
ISBN-13:
9781032328843
Indbinding:
Paperback
ISBN-10:
1032328843
Udg. Dato:
18 dec 2024
Størrelse i cm:
15,4 x 23,5 x 1,1
Oplagsdato:
18 dec 2024
Forfatter(e):

Chinese Television and Soft Power in Africa

Engelsk
Paperback 2024
Format:

Bog beskrivelse

This book examines the phenomenal growth over recent years of StarTimes, a Chinese pay-TV company with around 30 million subscribers providing satellite television to 20 African countries. The broadcaster, whose markets include demographic groups deemed uneconomic by Western television providers, combines entertainment such as Chinese drama and Kung Fu content dubbed into African languages with Chinese state programming, thus making the station at least partially a public diplomacy instrument. At the same time, the channel provides new indigenous language channels, widened access to television in rural areas, and sponsors African soccer brands. The book considers all aspects of StarTimes: how it fits into China’s development assistance programmes; its structure as a private company nonetheless financed by Chinese banks; and, based on extensive interview research in Ghana, Kenya and Zambia, how the station is perceived by media professionals. Overall, the book shows how this major Chinese international media expansion both contributes very significantly to African development in a way which is sensitive to local concerns, and at the same time enhances China’s international image.

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Specifikationer
Sprog:
Engelsk
Sider:
134
ISBN-13:
9781032328843
Indbinding:
Paperback
ISBN-10:
1032328843
Udg. Dato:
18 dec 2024
Størrelse i cm:
15,4 x 23,5 x 1,1
Oplagsdato:
18 dec 2024
Forfatter(e):
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