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Chrysler, Ford, Durant and Sloan
- Founding Giants of the American Automotive Industry
Engelsk Paperback
Chrysler, Ford, Durant and Sloan
- Founding Giants of the American Automotive Industry
Engelsk Paperback

335 kr
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Om denne bog

The American automobile industry has been called the favorite child of capitalism. Four decades of exceptional earnings allowed Henry Ford, Walter Chrysler, William Durant and Alfred P. Sloan (both of General Motors), and their companies to make developments in production, design and marketing that have set the standard for consumer products and industrial firms. Four men are primarily responsible for these concepts and for the formation of "the big three." New research lends important insight into the relationship of Walter Chrysler''s business career to the careers of the other three automotive giants.

This comparative study details the career histories and visions of each of the men, exploring their individual business methods, the innovations for which they were responsible, and their impacts on the industry.

Product detaljer
Sprog:
Engelsk
Sider:
196
ISBN-13:
9780786416110
Indbinding:
Paperback
Udgave:
ISBN-10:
0786416114
Kategori:
Udg. Dato:
10 sep 2003
Længde:
10mm
Bredde:
178mm
Højde:
254mm
Forlag:
McFarland & Co Inc
Oplagsdato:
10 sep 2003
Forfatter(e):
Kategori sammenhænge