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City Branding and New Media
- Linguistic Perspectives, Discursive Strategies and Multimodality
Engelsk
Bogcover for City Branding and New Media af M. Paganoni, 9781137387950
Specifikationer
Sprog:
Engelsk
Sider:
162
ISBN-13:
9781137387950
Indbinding:
Hardback
ISBN-10:
1137387955
Kategori:
Udg. Dato:
13 jan 2015
Størrelse i cm:
22,4 x 14,1 x 1,5
Oplagsdato:
13 jan 2015
Forfatter(e):

City Branding and New Media

- Linguistic Perspectives, Discursive Strategies and Multimodality
Engelsk
Hardback 2015
Format:

Bog beskrivelse
This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.
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Specifikationer
Sprog:
Engelsk
Sider:
162
ISBN-13:
9781137387950
Indbinding:
Hardback
ISBN-10:
1137387955
Kategori:
Udg. Dato:
13 jan 2015
Størrelse i cm:
22,4 x 14,1 x 1,5
Oplagsdato:
13 jan 2015
Forfatter(e):
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