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Co - Creation in Tourist Experiences
Engelsk
Bogcover for Co - Creation in Tourist Experiences af , 9781032242248
Specifikationer
Sprog:
Engelsk
Sider:
178
ISBN-13:
9781032242248
Indbinding:
Paperback
ISBN-10:
1032242248
Kategori:
Udg. Dato:
13 dec 2021
Størrelse i cm:
23,4 x 15,6
Forlag:
Serie:
Oplagsdato:
13 dec 2021
Genre:

Co - Creation in Tourist Experiences

Engelsk
Paperback 2021
Format:
Paperback
Bog beskrivelse

The tourist experience is multi-faceted and dynamic, as tourists engage with its formation and creation. The tourists then become vital in creating value for themselves together with the service provider. Experience value cannot be pre-produced, but is co-created between host and guest(s) in the servicescape. The tourist managers can therefore only plan for and facilitate for value co-creation to take place.

This book responds to the need for a critical review of how firms can facilitate and dramatize for enhanced experience value for tourists. As the roles of participants and providers are changing rapidly, new knowledge in terms of how value creation and value co-creation can transpire needs to be generated. The aim of this book is therefore to accentuate the role and importance of the core elements in value creation processes, namely, the customer(s), the setting in which co-creation would take place, and the provider.

Bringing together scholars from diverse areas to address the nature of how the actors co-create values through interaction in different experience settings, the book also serves as a guide to the best practice of co-creation of tourist experiences. It will therefore appeal practically as well as theoretically to scholars and students of tourism, marketing, leisure, hospitality, and services management.

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Specifikationer
Sprog:
Engelsk
Sider:
178
ISBN-13:
9781032242248
Indbinding:
Paperback
ISBN-10:
1032242248
Kategori:
Udg. Dato:
13 dec 2021
Størrelse i cm:
23,4 x 15,6
Forlag:
Serie:
Oplagsdato:
13 dec 2021
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