Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv

Coca-Globalization

- Following Soft Drinks from New York to New Guinea
Af: R. Foster Engelsk Paperback

Coca-Globalization

- Following Soft Drinks from New York to New Guinea
Af: R. Foster Engelsk Paperback
Tjek vores konkurrenters priser
This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.
Tjek vores konkurrenters priser
Normalpris
kr 478
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser
This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.
Produktdetaljer
Sprog: Engelsk
Sider: 275
ISBN-13: 9780230603868
Indbinding: Paperback
Udgave:
ISBN-10: 0230603866
Udg. Dato: 9 apr 2008
Længde: 15mm
Bredde: 142mm
Højde: 210mm
Forlag: Palgrave Macmillan
Oplagsdato: 9 apr 2008
Forfatter(e): R. Foster
Forfatter(e) R. Foster


Kategori Social- & Kulturantropologi


ISBN-13 9780230603868


Sprog Engelsk


Indbinding Paperback


Sider 275


Udgave


Længde 15mm


Bredde 142mm


Højde 210mm


Udg. Dato 9 apr 2008


Oplagsdato 9 apr 2008


Forlag Palgrave Macmillan

Vi anbefaler også
Kategori sammenhænge