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Commodity Branding

- A Qualitative Research Approach to Understanding Modern Energy Brands
Af: Fridrik Larsen Engelsk Paperback

Commodity Branding

- A Qualitative Research Approach to Understanding Modern Energy Brands
Af: Fridrik Larsen Engelsk Paperback
Tjek vores konkurrenters priser
When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand strategies in a commodity market, in this case the energy market.
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When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand strategies in a commodity market, in this case the energy market.
Produktdetaljer
Sprog: Engelsk
Sider: 150
ISBN-13: 9783031299681
Indbinding: Paperback
Udgave:
ISBN-10: 303129968X
Kategori: Salg og marketing
Udg. Dato: 22 jun 2024
Længde: 12mm
Bredde: 147mm
Højde: 208mm
Forlag: Springer International Publishing AG
Oplagsdato: 22 jun 2024
Forfatter(e): Fridrik Larsen
Forfatter(e) Fridrik Larsen


Kategori Salg og marketing


ISBN-13 9783031299681


Sprog Engelsk


Indbinding Paperback


Sider 150


Udgave


Længde 12mm


Bredde 147mm


Højde 208mm


Udg. Dato 22 jun 2024


Oplagsdato 22 jun 2024


Forlag Springer International Publishing AG

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