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Commodity Branding
- A Qualitative Research Approach to Understanding Modern Energy Brands
Engelsk Paperback
Commodity Branding
- A Qualitative Research Approach to Understanding Modern Energy Brands
Engelsk Paperback

478 kr
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Om denne bog
When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand strategies in a commodity market, in this case the energy market.
Product detaljer
Sprog:
Engelsk
Sider:
150
ISBN-13:
9783031299681
Indbinding:
Paperback
Udgave:
ISBN-10:
303129968X
Kategori:
Udg. Dato:
22 jun 2024
Længde:
12mm
Bredde:
147mm
Højde:
208mm
Forlag:
Springer International Publishing AG
Oplagsdato:
22 jun 2024
Forfatter(e):
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