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Commodity Marketing
- Strategies, Concepts, and Cases
Engelsk
Bogcover for Commodity Marketing af , 9783030906597
Specifikationer
Sprog:
Engelsk
Sider:
425
ISBN-13:
9783030906597
Indbinding:
Paperback
ISBN-10:
3030906590
Udg. Dato:
23 apr 2023
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
23 apr 2023

Commodity Marketing

- Strategies, Concepts, and Cases
Engelsk
Paperback 2023
Format:

Bog beskrivelse

Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.


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640,75 kr
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491 kr
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Specifikationer
Sprog:
Engelsk
Sider:
425
ISBN-13:
9783030906597
Indbinding:
Paperback
ISBN-10:
3030906590
Udg. Dato:
23 apr 2023
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
23 apr 2023
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