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Commodity Marketing

- Strategies, Concepts, and Cases
Engelsk Paperback

Commodity Marketing

- Strategies, Concepts, and Cases
Engelsk Paperback
Tjek vores konkurrenters priser

Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.


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Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.


Produktdetaljer
Sprog: Engelsk
Sider: 425
ISBN-13: 9783030906597
Indbinding: Paperback
Udgave:
ISBN-10: 3030906590
Udg. Dato: 23 apr 2023
Længde: 0mm
Bredde: 155mm
Højde: 235mm
Forlag: Springer Nature Switzerland AG
Oplagsdato: 23 apr 2023
Forfatter(e):
Forfatter(e)


Kategori Økonomi og adfærd


ISBN-13 9783030906597


Sprog Engelsk


Indbinding Paperback


Sider 425


Udgave


Længde 0mm


Bredde 155mm


Højde 235mm


Udg. Dato 23 apr 2023


Oplagsdato 23 apr 2023


Forlag Springer Nature Switzerland AG

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