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Communicating Corporate Social Responsibility
- The Trust Factor
Engelsk
Bogcover for Communicating Corporate Social Responsibility af Kristie Byrum, 9781793646484
Specifikationer
Sprog:
Engelsk
Sider:
134
ISBN-13:
9781793646484
Indbinding:
Hardback
ISBN-10:
1793646481
Udg. Dato:
15 feb 2023
Størrelse i cm:
23,7 x 15,8 x 1,8
Oplagsdato:
15 feb 2023
Forfatter(e):

Communicating Corporate Social Responsibility

- The Trust Factor
Engelsk
Hardback 2023
Format:

Bog beskrivelse
At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, Communicating Corporate Social Responsibility: The Trust Factor explores theoretical frameworks and practical applications for creating trust between organizations and key stakeholders. By examining the effects of corporate social responsibility on social media engagement and purchase intention, Kristie Byrum navigates who should carry the CSR message and offers guidance on appropriate channels for communication. Byrum provides a robust communication model that considers the delicate value of trust in the context of corporate social responsibility communication and delivers insights regarding how organizations can plan and execute corporate communications approaches that consider the appropriate source and channel. Scholars of communication, public relations, and leadership will find this book of particular interest.
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Specifikationer
Sprog:
Engelsk
Sider:
134
ISBN-13:
9781793646484
Indbinding:
Hardback
ISBN-10:
1793646481
Udg. Dato:
15 feb 2023
Størrelse i cm:
23,7 x 15,8 x 1,8
Oplagsdato:
15 feb 2023
Forfatter(e):
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