Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv

Communicating Corporate Social Responsibility

- The Trust Factor
Af: Kristie Byrum Engelsk Hardback

Communicating Corporate Social Responsibility

- The Trust Factor
Af: Kristie Byrum Engelsk Hardback
Tjek vores konkurrenters priser

At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, The Trust Factor: Communicating Corporate Social Responsibility explores theoretical frameworks and practical applications for creating trust between organizations and key stakeholders. By examining the effects of corporate social responsibility on social media engagement and purchase intention, Kristie Byrum navigates “who” should carry the CSR message and offers guidance on appropriate channels for communication. Byrum provides a robust communication model that considers the delicate value of trust in the context of corporate social responsibility communication and delivers insights regarding how organizations can plan and execute corporate communications approaches that consider the appropriate source and channel. Scholars of communication, public relations, and leadership will find this book of particular interest.

Tjek vores konkurrenters priser
Normalpris
kr 800
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, The Trust Factor: Communicating Corporate Social Responsibility explores theoretical frameworks and practical applications for creating trust between organizations and key stakeholders. By examining the effects of corporate social responsibility on social media engagement and purchase intention, Kristie Byrum navigates “who” should carry the CSR message and offers guidance on appropriate channels for communication. Byrum provides a robust communication model that considers the delicate value of trust in the context of corporate social responsibility communication and delivers insights regarding how organizations can plan and execute corporate communications approaches that consider the appropriate source and channel. Scholars of communication, public relations, and leadership will find this book of particular interest.

Produktdetaljer
Sprog: Engelsk
Sider: 134
ISBN-13: 9781793646484
Indbinding: Hardback
Udgave:
ISBN-10: 1793646481
Udg. Dato: 15 feb 2023
Længde: 18mm
Bredde: 158mm
Højde: 237mm
Forlag: Lexington Books
Oplagsdato: 15 feb 2023
Forfatter(e): Kristie Byrum
Forfatter(e) Kristie Byrum


Kategori Ledelse: lederskab og motivation


ISBN-13 9781793646484


Sprog Engelsk


Indbinding Hardback


Sider 134


Udgave


Længde 18mm


Bredde 158mm


Højde 237mm


Udg. Dato 15 feb 2023


Oplagsdato 15 feb 2023


Forlag Lexington Books

Vi anbefaler også
Kategori sammenhænge