Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Communicating Corporate Social Responsibility
- The Trust Factor
Engelsk
Bogcover for Communicating Corporate Social Responsibility af Kristie Byrum, 9781793646507
Specifikationer
Sprog:
Engelsk
Sider:
134
ISBN-13:
9781793646507
Indbinding:
Paperback
ISBN-10:
1793646503
Kategori:
PR
Udg. Dato:
29 jan 2025
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
29 jan 2025
Forfatter(e):

Communicating Corporate Social Responsibility

- The Trust Factor
Engelsk
Paperback 2025
Format:

Bog beskrivelse

At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, Communicating Corporate Social Responsibility: The Trust Factor explores theoretical frameworks and practical applications for creating trust between organizations and key stakeholders. By examining the effects of corporate social responsibility on social media engagement and purchase intention, Kristie Byrum navigates who should carry the CSR message and offers guidance on appropriate channels for communication. Byrum provides a robust communication model that considers the delicate value of trust in the context of corporate social responsibility communication and delivers insights regarding how organizations can plan and execute corporate communications approaches that consider the appropriate source and channel. Scholars of communication, public relations, and leadership will find this book of particular interest.

... Vis mere

Hos Booktok
313 kr
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
134
ISBN-13:
9781793646507
Indbinding:
Paperback
ISBN-10:
1793646503
Kategori:
PR
Udg. Dato:
29 jan 2025
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
29 jan 2025
Forfatter(e):
Finder produkter...
Kategori sammenhænge