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Communicating Strategy
Engelsk Paperback
Communicating Strategy
Engelsk Paperback

517 kr
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23 - 25 hverdage

Om denne bog

''If you don''t communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.''

Phil Jones'' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message.

With guidance on how to create change champions, the book is vital reading for senior managers globally.

Product detaljer
Sprog:
Engelsk
Sider:
198
ISBN-13:
9780566088100
Indbinding:
Paperback
Udgave:
ISBN-10:
056608810X
Udg. Dato:
19 feb 2008
Længde:
13mm
Bredde:
172mm
Højde:
241mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
19 feb 2008
Forfatter(e):
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