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Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto
Engelsk
Foto på vej
Specifikationer
Sprog:
Engelsk
Sider:
163
ISBN-13:
9780791457405
Indbinding:
Paperback
ISBN-10:
0791457400
Udg. Dato:
17 jul 2003
Størrelse i cm:
22,8 x 15,2 x 1,3
Oplagsdato:
17 jul 2003

Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto

Engelsk
Paperback 2003
Format:

Bog beskrivelse

Highlights successful communication practices at Dell, General Electric, Microsoft, and Monsanto.

Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm''s timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice.

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Specifikationer
Sprog:
Engelsk
Sider:
163
ISBN-13:
9780791457405
Indbinding:
Paperback
ISBN-10:
0791457400
Udg. Dato:
17 jul 2003
Størrelse i cm:
22,8 x 15,2 x 1,3
Oplagsdato:
17 jul 2003
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