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Communication Impact
- Designing Research That Matters
Engelsk Paperback
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Communication Impact

- Designing Research That Matters
Engelsk Paperback

419 kr
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Om denne bog
Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. The featured case studies demonstrate three important points: 1) Doing communication research is an active, creative process; 2) Actual research projects are very different—and much more exciting—than typical textbook cases; and 3) Communication research generates knowledge that can make a difference to the world. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies.
Product detaljer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9780742530980
Indbinding:
Paperback
Udgave:
ISBN-10:
0742530981
Udg. Dato:
7 jan 2005
Længde:
17mm
Bredde:
148mm
Højde:
227mm
Forlag:
Rowman & Littlefield
Oplagsdato:
7 jan 2005
Forfatter(e):
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