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Communication Research Measures III
- A Sourcebook
Engelsk Paperback
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Communication Research Measures III

- A Sourcebook
Engelsk Paperback

693 kr
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Om denne bog

Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline.

Volume III features entirely new content and offers an assessment of new measures in mass, interpersonal, instructional, group, organizational, family, health, and intercultural communication and highlights work in emergent subdisciplines in communication, including social media and new communication technologies, sports communication, and public relations. The “best of the best” from 2009 through today, the profiled research measures in Volume III serve as models for future scale development and constitute the main tools that researchers can use for self-administered measurement of people’s attitudes, conceptions of themselves, and perceptions of others.

This book is ideal for undergraduate and graduate courses that emphasize quantitative research methods, measurement, and/or survey design across communication studies disciplines.

Product detaljer
Sprog:
Engelsk
Sider:
528
ISBN-13:
9781138304413
Indbinding:
Paperback
Udgave:
ISBN-10:
1138304417
Udg. Dato:
30 sep 2019
Længde:
33mm
Bredde:
153mm
Højde:
228mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
30 sep 2019
Forfatter(e):
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