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Compassion, Inc.
- How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help
Engelsk
Bogcover for Compassion, Inc. af Mara Einstein, 9780520266520
Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9780520266520
Indbinding:
Hardback
ISBN-10:
0520266528
Udg. Dato:
26 apr 2012
Størrelse i cm:
22,9 x 15,8 x 2,0
Oplagsdato:
26 apr 2012
Forfatter(e):

Compassion, Inc.

- How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help
Engelsk
Hardback 2012
Format:

Bog beskrivelse
Outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. This title takes us through the ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. It discusses companies that truly make the world a better place, and those that just pretend to.
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Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9780520266520
Indbinding:
Hardback
ISBN-10:
0520266528
Udg. Dato:
26 apr 2012
Størrelse i cm:
22,9 x 15,8 x 2,0
Oplagsdato:
26 apr 2012
Forfatter(e):
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