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Compulsive Buying
- Consumer Traits, Self-Regulation, and Marketing Ethics
Engelsk
Bogcover for Compulsive Buying af Kenroy C. Wedderburn, Trevor A. Smith, 9781793645739
Specifikationer
Sprog:
Engelsk
Sider:
166
ISBN-13:
9781793645739
Indbinding:
Hardback
ISBN-10:
1793645736
Udg. Dato:
3 nov 2021
Størrelse i cm:
22,7 x 16,1 x 1,7
Oplagsdato:
3 nov 2021

Compulsive Buying

- Consumer Traits, Self-Regulation, and Marketing Ethics
Engelsk
Hardback 2021
Format:

Bog beskrivelse

Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics presents a model on consumer trait predictors of compulsive buying as well as guidelines for consumers, government policymakers, and companies.

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Specifikationer
Sprog:
Engelsk
Sider:
166
ISBN-13:
9781793645739
Indbinding:
Hardback
ISBN-10:
1793645736
Udg. Dato:
3 nov 2021
Størrelse i cm:
22,7 x 16,1 x 1,7
Oplagsdato:
3 nov 2021
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