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Conducting Classic Grounded Theory for Business and Management Students
Engelsk
Bogcover for Conducting Classic Grounded Theory for Business and Management Students af Judith A. Holton, Isabelle Walsh, Mourmant Mourmant, 9781526460080
Specifikationer
Sprog:
Engelsk
Sider:
128
ISBN-13:
9781526460080
Indbinding:
Paperback
ISBN-10:
1526460084
Udg. Dato:
21 nov 2019
Størrelse i cm:
24,5 x 17,3 x 0,8
Oplagsdato:
21 nov 2019

Conducting Classic Grounded Theory for Business and Management Students

Engelsk
Paperback 2019
Format:

Bog beskrivelse

Part of SAGE′s Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support students by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

Grounded theory (GT) is a popular method of research, allowing for the systematic generation of new theories or areas of enquiry from data that have themselves been systematically obtained. As a highly versatile approach, it can span qualitative, quantitative, and mixed methods.

This book is an invaluable guide to using GT effectively in business and management dissertations, and offers practical guidance and insight into how to successfully transcribe and analyse data using the GT approach in your own research project.

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Specifikationer
Sprog:
Engelsk
Sider:
128
ISBN-13:
9781526460080
Indbinding:
Paperback
ISBN-10:
1526460084
Udg. Dato:
21 nov 2019
Størrelse i cm:
24,5 x 17,3 x 0,8
Oplagsdato:
21 nov 2019
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