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Conducting Focus Groups for Business and Management Students
Engelsk
Bogcover for Conducting Focus Groups for Business and Management Students af Panayiota J. Alevizou, Caroline J. Oates, 9781473948228
Specifikationer
Sprog:
Engelsk
Sider:
104
ISBN-13:
9781473948228
Indbinding:
Paperback
ISBN-10:
1473948223
Kategori:
Udg. Dato:
6 dec 2017
Størrelse i cm:
17,1 x 24,1 x 0,6
Serie:
Mastering Business Research Methods
Oplagsdato:
6 dec 2017
Paperback 2017
Format:

Bog beskrivelse

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

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Specifikationer
Sprog:
Engelsk
Sider:
104
ISBN-13:
9781473948228
Indbinding:
Paperback
ISBN-10:
1473948223
Kategori:
Udg. Dato:
6 dec 2017
Størrelse i cm:
17,1 x 24,1 x 0,6
Serie:
Mastering Business Research Methods
Oplagsdato:
6 dec 2017
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