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Conducting Focus Groups for Business and Management Students
Engelsk Paperback
Conducting Focus Groups for Business and Management Students
Engelsk Paperback

345 kr
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Om denne bog

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate.

Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.

Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

Product detaljer
Sprog:
Engelsk
Sider:
104
ISBN-13:
9781473948228
Indbinding:
Paperback
Udgave:
ISBN-10:
1473948223
Kategori:
Udg. Dato:
6 dec 2017
Længde:
6mm
Bredde:
241mm
Højde:
171mm
Forlag:
Sage Publications Ltd
Oplagsdato:
6 dec 2017
Kategori sammenhænge