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Congruency, Expectations and Consumer Behavior in Digital Environments
Engelsk
Bogcover for Congruency, Expectations and Consumer Behavior in Digital Environments af Frederic Nimmermann, 9783658284206
Specifikationer
Sprog:
Engelsk
Sider:
213
ISBN-13:
9783658284206
Indbinding:
Paperback
ISBN-10:
365828420X
Udg. Dato:
6 nov 2019
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
6 nov 2019
Forfatter(e):

Congruency, Expectations and Consumer Behavior in Digital Environments

Engelsk
Paperback 2019
Format:

Bog beskrivelse

A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers'' attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study.

About the Author:

Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments.

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Specifikationer
Sprog:
Engelsk
Sider:
213
ISBN-13:
9783658284206
Indbinding:
Paperback
ISBN-10:
365828420X
Udg. Dato:
6 nov 2019
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
6 nov 2019
Forfatter(e):
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