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Conjoint Measurement
- Methods and Applications
Engelsk
Bogcover for Conjoint Measurement af , 9783642090561
Specifikationer
Sprog:
Engelsk
Sider:
373
ISBN-13:
9783642090561
Indbinding:
Paperback
ISBN-10:
3642090567
Udg. Dato:
15 okt 2010
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
15 okt 2010
Paperback 2010
Format:

Bog beskrivelse
The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.
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745,62 kr
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738 kr
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Specifikationer
Sprog:
Engelsk
Sider:
373
ISBN-13:
9783642090561
Indbinding:
Paperback
ISBN-10:
3642090567
Udg. Dato:
15 okt 2010
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
15 okt 2010
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