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Consumer Behavior and Advertising Involvement
- Selected Works of Herbert E. Krugman
Engelsk
Bogcover for Consumer Behavior and Advertising Involvement af Edward P. Krugman, 9781138384309
Specifikationer
Sprog:
Engelsk
Sider:
354
ISBN-13:
9781138384309
Indbinding:
Paperback
ISBN-10:
1138384305
Kategori:
Udg. Dato:
18 okt 2018
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
18 okt 2018
Forfatter(e):

Consumer Behavior and Advertising Involvement

- Selected Works of Herbert E. Krugman
Engelsk
Paperback 2018
Format:

Bog beskrivelse

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research.  This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.  William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.

 

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Specifikationer
Sprog:
Engelsk
Sider:
354
ISBN-13:
9781138384309
Indbinding:
Paperback
ISBN-10:
1138384305
Kategori:
Udg. Dato:
18 okt 2018
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
18 okt 2018
Forfatter(e):
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