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Consumer Behavior
Engelsk
Bogcover for Consumer Behavior af Ayalla Ruvio, Dawn Iacobucci, 9781119912415
Specifikationer
Sprog:
Engelsk
Sider:
368
ISBN-13:
9781119912415
Indbinding:
Paperback
ISBN-10:
1119912415
Udg. Dato:
19 feb 2024
Størrelse i cm:
20,2 x 25,3 x 1,5
Oplagsdato:
19 feb 2024
Forfatter(e):

Consumer Behavior

Engelsk
Paperback 2024
Format:

Bog beskrivelse
In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior. The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find: An easy-to-follow introduction to and overview of consumer behaviorThe consumer buying processA throughgoing focus on global, ethical, and social media issues relevant to consumer behaviorSupplementary materials for instructors, including PowerPoint slides and a Test Bank
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Specifikationer
Sprog:
Engelsk
Sider:
368
ISBN-13:
9781119912415
Indbinding:
Paperback
ISBN-10:
1119912415
Udg. Dato:
19 feb 2024
Størrelse i cm:
20,2 x 25,3 x 1,5
Oplagsdato:
19 feb 2024
Forfatter(e):
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