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Consumer Behavior
Engelsk Paperback
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Consumer Behavior

Engelsk Paperback

801 kr
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6 - 8 hverdage

Om denne bog
Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today’s global business environment. Students examine the latest research and current business practices with a focus on consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences and more. Students explore controversies in consumer decision-making involving money, happiness and financial decision making, charity, health, materialism, and sustainability. Chapter updates in this edition emphasize social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. Real-world examples, chapter exhibits, and application exercises provide practical relevance and help students master essential skills.
Product detaljer
Sprog:
Engelsk
Sider:
544
ISBN-13:
9780357721292
Indbinding:
Paperback
Udgave:
8
ISBN-10:
0357721292
Kategori:
Udg. Dato:
27 jun 2023
Længde:
27mm
Bredde:
277mm
Højde:
213mm
Forlag:
Cengage Learning, Inc
Oplagsdato:
27 jun 2023
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