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Consumer Behavior, Global Edition
Engelsk Paperback
Se mere i:
Consumer Behavior, Global Edition
Engelsk Paperback

745 kr
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Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we''re all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

Product detaljer
Sprog:
Engelsk
Sider:
544
ISBN-13:
9781292452340
Indbinding:
Paperback
Udgave:
14
ISBN-10:
129245234X
Udg. Dato:
17 apr 2024
Længde:
28mm
Bredde:
277mm
Højde:
216mm
Forlag:
Pearson Education Limited
Oplagsdato:
17 apr 2024
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