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Consumer Behavior in Action
- Real-life Applications for Marketing Managers
Engelsk
Bogcover for Consumer Behavior in Action af Geoffrey Paul Lantos, 9780765620903
Specifikationer
Sprog:
Engelsk
Sider:
648
ISBN-13:
9780765620903
Indbinding:
Paperback
ISBN-10:
0765620901
Udg. Dato:
15 okt 2010
Størrelse i cm:
28,0 x 20,0 x 0,3
Oplagsdato:
15 okt 2010
Forfatter(e):

Consumer Behavior in Action

- Real-life Applications for Marketing Managers
Engelsk
Paperback 2010
Format:

Bog beskrivelse

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research.

The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.

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620 kr
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Specifikationer
Sprog:
Engelsk
Sider:
648
ISBN-13:
9780765620903
Indbinding:
Paperback
ISBN-10:
0765620901
Udg. Dato:
15 okt 2010
Størrelse i cm:
28,0 x 20,0 x 0,3
Oplagsdato:
15 okt 2010
Forfatter(e):
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