Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Bøger
Bestsellers
Kommer snart
Nyheder
Store besparelser
Fri fragt over 499,-
Hjem
Kategorier
Bestsellers
Kommer snart
Nyheder
FAQ
Konto
Kontakt
Kurv
  1. Forside
  2. Consumer Behavior in Travel and Tourism
Consumer Behavior in Travel and Tourism
Af: Yoel Mansfeld, Kaye Sung Chon, Abraham Pizam
Engelsk
Bogcover for Consumer Behavior in Travel and Tourism af Yoel Mansfeld, Kaye Sung Chon, Abraham Pizam, 9780789006110
Specifikationer
Sprog:
Engelsk
Sider:
550
ISBN-13:
9780789006110
Indbinding:
Paperback
ISBN-10:
0789006111
Kategori:
Udg. Dato:
10 mar 2000
Størrelse i cm:
15,4 x 21,4 x 2,9
Forlag:
Oplagsdato:
10 mar 2000
Forfatter(e):

Consumer Behavior in Travel and Tourism

Af: Yoel Mansfeld, Kaye Sung Chon, Abraham Pizam
Engelsk
Paperback 2000
Format:
Paperback
Bog beskrivelse
Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs.In today''s highly competitive business environment, understanding travel behavior is imperative to success. Consumer Behavior in Travel and Tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products. This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including:
  • discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such as travel motivation, destination choice, and the consequent travel behavior
  • exploring the various decision-making processes of consumers that leads to consequent destination choices through case study analysis and marketing suggestions
  • determining customer expectations of products through a variety of research techniques in order to find ways of improving satisfaction
  • examining selected research tools, such as product positioning and repositioning and using perceptual maps, to evaluate the market implications of using qualitative and/or quantitative research techniques
  • detecting and analyzing the relative roles individual, environmental, socioeconomic, and demographic factors play in choosing travel destinationsFull of detailed charts and graphs, Consumer Behavior in Travel and Tourism illustrates key points to give you a better understanding of important facts and findings in the field.
... Vis mere
Forlags Vejl. pris
9.321,40 kr
Hos Booktok
629 kr
spar 93%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage
Specifikationer
Sprog:
Engelsk
Sider:
550
ISBN-13:
9780789006110
Indbinding:
Paperback
ISBN-10:
0789006111
Kategori:
Udg. Dato:
10 mar 2000
Størrelse i cm:
15,4 x 21,4 x 2,9
Forlag:
Oplagsdato:
10 mar 2000
Forfatter(e):
Finder produkter...