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Consumer Behavior Knowledge for Effective Sports and Event Marketing
Engelsk
Bogcover for Consumer Behavior Knowledge for Effective Sports and Event Marketing af , 9780415873581
Specifikationer
Sprog:
Engelsk
Sider:
348
ISBN-13:
9780415873581
Indbinding:
Paperback
ISBN-10:
0415873584
Kategori:
Udg. Dato:
22 sep 2010
Størrelse i cm:
23,8 x 17,3 x 1,9
Oplagsdato:
22 sep 2010

Consumer Behavior Knowledge for Effective Sports and Event Marketing

Engelsk
Paperback 2010
Format:

Bog beskrivelse

The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.

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Specifikationer
Sprog:
Engelsk
Sider:
348
ISBN-13:
9780415873581
Indbinding:
Paperback
ISBN-10:
0415873584
Kategori:
Udg. Dato:
22 sep 2010
Størrelse i cm:
23,8 x 17,3 x 1,9
Oplagsdato:
22 sep 2010
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