Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Bøger
Bestsellers
Kommer snart
Nyheder
Spil og hobby
Hjem
Kategorier
Bestsellers
Kommer snart
Nyheder
FAQ
Konto
Kontakt
Kurv
  1. Bog
  2. Salg og marketing
  3. Markedsundersøgelser

Consumer Behavior: Science and Practice, International Edition

Af: Frank Kardes, Thomas Cline, Maria University) Cronley Engelsk Paperback

Consumer Behavior: Science and Practice, International Edition

Af: Frank Kardes, Thomas Cline, Maria University) Cronley Engelsk Paperback
Tjek vores konkurrenters priser
This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR: SCIENCE AND PRACTICE, 1e, International Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. In addition, this innovative new text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR: SCIENCE AND PRACTICE, 1e, International Edition will serve students well in the classroom and help them develop the knowledge and skills to succeed in the dynamic world of modern business.
Vis mere
Tjek vores konkurrenters priser
Normalpris
kr 840
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser
This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR: SCIENCE AND PRACTICE, 1e, International Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. In addition, this innovative new text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR: SCIENCE AND PRACTICE, 1e, International Edition will serve students well in the classroom and help them develop the knowledge and skills to succeed in the dynamic world of modern business.
Vis mere
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 480
ISBN-13: 9780538746861
Indbinding: Paperback
Udgave:
ISBN-10: 0538746866
Kategori: Markedsundersøgelser
Udg. Dato: 5 apr 2010
Længde: 17mm
Bredde: 206mm
Højde: 253mm
Forlag: Cengage Learning, Inc
Oplagsdato: 5 apr 2010
Forfatter(e): Frank Kardes, Thomas Cline, Maria University) Cronley
Forfatter(e) Frank Kardes, Thomas Cline, Maria University) Cronley

Kategori Markedsundersøgelser

ISBN-13 9780538746861

Sprog Engelsk

Indbinding Paperback

Sider 480

Udgave

Længde 17mm

Bredde 206mm

Højde 253mm

Udg. Dato 5 apr 2010

Oplagsdato 5 apr 2010

Forlag Cengage Learning, Inc

Kategori sammenhænge