Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Consumer Behaviour A European Outlook
- A European Outlook
Engelsk
Bogcover for Consumer Behaviour A European Outlook af Havard Hansen, Leon G. Schiffman, Leslie Kanuk, 9780273736950
Specifikationer
Sprog:
Engelsk
Sider:
480
ISBN-13:
9780273736950
Indbinding:
Paperback
Udgave:
2
ISBN-10:
0273736957
Kategori:
Udg. Dato:
14 okt 2011
Størrelse i cm:
19,6 x 26,6 x 1,9
Oplagsdato:
14 okt 2011

Consumer Behaviour A European Outlook

- A European Outlook
Engelsk
Paperback 2011
Format:

Bog beskrivelse

The second European edition of Schiffman and Kanuk''s classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it. The text has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. The authors discuss the effects of family, social class, culture and subculture on the decision-making process, and, by taking a psychological approach, illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies.

... Vis mere

Hos Booktok
1.093 kr
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
480
ISBN-13:
9780273736950
Indbinding:
Paperback
Udgave:
2
ISBN-10:
0273736957
Kategori:
Udg. Dato:
14 okt 2011
Størrelse i cm:
19,6 x 26,6 x 1,9
Oplagsdato:
14 okt 2011
Finder produkter...
Kategori sammenhænge