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Consumer Behaviour and Digital Transformation

Af: Ayantunji Gbadamosi Engelsk Paperback

Consumer Behaviour and Digital Transformation

Af: Ayantunji Gbadamosi Engelsk Paperback
Tjek vores konkurrenters priser

This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions, offering insight into how consumer behaviour, contemporary real-life situations, and digital technology are inextricably linked.

Key learning objectives, exercises and activities, boxed examples and analytical frameworks facilitate and enrich students’ learning. Each chapter includes ‘pause, plan, and practice (PPP)’ activities, as well as real-life case studies exploring digital consumption, digital consumer experiences, and digital trends across industries, from global companies such as Nike and McDonald’s to the digital transformation of SMEs. Combining a thorough examination of traditional theory with a fresh approach to the impact of digital transformation on consumer behaviour, this textbook should be core reading for advanced undergraduate and postgraduate students studying Consumer Behaviour, Consumer Psychology, Customer Experience Management, and Digital Marketing.

This book will be accompanied by online resources for the use of instructors, including PowerPoint slides and a test bank.

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Tjek vores konkurrenters priser
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Fragt: 39 kr
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Tjek vores konkurrenters priser

This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions, offering insight into how consumer behaviour, contemporary real-life situations, and digital technology are inextricably linked.

Key learning objectives, exercises and activities, boxed examples and analytical frameworks facilitate and enrich students’ learning. Each chapter includes ‘pause, plan, and practice (PPP)’ activities, as well as real-life case studies exploring digital consumption, digital consumer experiences, and digital trends across industries, from global companies such as Nike and McDonald’s to the digital transformation of SMEs. Combining a thorough examination of traditional theory with a fresh approach to the impact of digital transformation on consumer behaviour, this textbook should be core reading for advanced undergraduate and postgraduate students studying Consumer Behaviour, Consumer Psychology, Customer Experience Management, and Digital Marketing.

This book will be accompanied by online resources for the use of instructors, including PowerPoint slides and a test bank.

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Produktdetaljer
Sprog: Engelsk
Sider: 364
ISBN-13: 9781032149769
Indbinding: Paperback
Udgave:
ISBN-10: 1032149760
Kategori: Salgs- & markedsføringsledelse
Udg. Dato: 11 mar 2024
Længde: 26mm
Bredde: 175mm
Højde: 245mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 11 mar 2024
Forfatter(e): Ayantunji Gbadamosi
Forfatter(e) Ayantunji Gbadamosi

Kategori Salgs- & markedsføringsledelse

ISBN-13 9781032149769

Sprog Engelsk

Indbinding Paperback

Sider 364

Udgave

Længde 26mm

Bredde 175mm

Højde 245mm

Udg. Dato 11 mar 2024

Oplagsdato 11 mar 2024

Forlag Taylor & Francis Ltd

Kategori sammenhænge