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Consumer Behaviour & Consumer Protection in India
Engelsk
Bogcover for Consumer Behaviour & Consumer Protection in India af , 9788177081077
Specifikationer
Sprog:
Engelsk
Sider:
331
ISBN-13:
9788177081077
Indbinding:
Hardback
ISBN-10:
8177081071
Kategori:
Udg. Dato:
1 jan 2006
Størrelse i cm:
15,5 x 22,4 x 2,9
Oplagsdato:
1 jan 2006

Consumer Behaviour & Consumer Protection in India

Engelsk
Hardback 2006
Format:

Bog beskrivelse
The process of development coupled with increasing liberalisation and globalisation across the country has enabled consumers to realise their increasingly important role in society and governance. The consumer movement in India is as old as trade and commerce. The present book provides a detailed and comprehensive study of the recent developments in the Indian consumer protection law, besides examining the provisions of various other statutes dealing with consumer protection. It also provides further insight into consumer behaviour to help marketers develop an appropriate marketing strategy.
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Specifikationer
Sprog:
Engelsk
Sider:
331
ISBN-13:
9788177081077
Indbinding:
Hardback
ISBN-10:
8177081071
Kategori:
Udg. Dato:
1 jan 2006
Størrelse i cm:
15,5 x 22,4 x 2,9
Oplagsdato:
1 jan 2006
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