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Consumer Behaviour & Consumer Protection in India
Engelsk Hardback
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Consumer Behaviour & Consumer Protection in India

Engelsk Hardback

399 kr
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Om denne bog
The process of development coupled with increasing liberalisation and globalisation across the country has enabled consumers to realise their increasingly important role in society and governance. The consumer movement in India is as old as trade and commerce. The present book provides a detailed and comprehensive study of the recent developments in the Indian consumer protection law, besides examining the provisions of various other statutes dealing with consumer protection. It also provides further insight into consumer behaviour to help marketers develop an appropriate marketing strategy.
Product detaljer
Sprog:
Engelsk
Sider:
331
ISBN-13:
9788177081077
Indbinding:
Hardback
Udgave:
ISBN-10:
8177081071
Kategori:
Udg. Dato:
1 jan 2006
Længde:
29mm
Bredde:
224mm
Højde:
155mm
Forlag:
New Century Publications
Oplagsdato:
1 jan 2006
Forfatter(e):
Oversætter:
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