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Consumer Behaviour
Engelsk Paperback
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Consumer Behaviour

Engelsk Paperback

762 kr
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Om denne bog
The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with content on how social media and evolving technologies are changing the way marketers understand consumers. Examine 'Marketing Implications' to learn how theoretical concepts are used in practice, and challenge yourself to think about how marketing decisions impact consumers as you begin to analyse consumer behaviour with cases featuring extensive Australian and international examples.
Product detaljer
Sprog:
Engelsk
Sider:
472
ISBN-13:
9780170439978
Indbinding:
Paperback
Udgave:
2
ISBN-10:
0170439976
Kategori:
Udg. Dato:
13 okt 2020
Længde:
19mm
Bredde:
275mm
Højde:
212mm
Forlag:
Cengage Learning EMEA
Oplagsdato:
13 okt 2020
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