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Consumer Behaviour

- Applications in Marketing
Af: Marc Vanhuele, Robert East, Jaywant Singh, Malcolm Wright Engelsk Paperback

Consumer Behaviour

- Applications in Marketing
Af: Marc Vanhuele, Robert East, Jaywant Singh, Malcolm Wright Engelsk Paperback
Tjek vores konkurrenters priser
‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.’
Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia

‘A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways and reflect on routine behaviours that occupy so much of daily life – buying brands, patronising stores, watching adverts, making recommendations.’
Professor Mark Uncles, Deputy Dean, Australian School of Business, University of New South Wales

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.

The fourth edition maintains a strong focus on research, particularly quantitative methods, helping higher-level students develop analytical and evidence-based thinking for success in scholarly and industry-based marketing research. The textbook contains new examples, exercises and research findings, along with recent advancements in the digital environment.

Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour.

Robert East is Emeritus Professor at Kingston University London, UK.

Jaywant Singh is Professor of Marketing at Southampton Business School, University of Southampton, UK.

Malcolm Wright is Professor of Marketing at Massey University, New Zealand.

Marc Vanhuele is Professor of Marketing at HEC Paris, France.
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Tjek vores konkurrenters priser
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Fragt: 39 kr
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Tjek vores konkurrenters priser
‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.’
Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia

‘A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways and reflect on routine behaviours that occupy so much of daily life – buying brands, patronising stores, watching adverts, making recommendations.’
Professor Mark Uncles, Deputy Dean, Australian School of Business, University of New South Wales

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.

The fourth edition maintains a strong focus on research, particularly quantitative methods, helping higher-level students develop analytical and evidence-based thinking for success in scholarly and industry-based marketing research. The textbook contains new examples, exercises and research findings, along with recent advancements in the digital environment.

Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour.

Robert East is Emeritus Professor at Kingston University London, UK.

Jaywant Singh is Professor of Marketing at Southampton Business School, University of Southampton, UK.

Malcolm Wright is Professor of Marketing at Massey University, New Zealand.

Marc Vanhuele is Professor of Marketing at HEC Paris, France.
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Produktdetaljer
Sprog: Engelsk
Sider: 376
ISBN-13: 9781529730838
Indbinding: Paperback
Udgave:
ISBN-10: 152973083X
Kategori: Salg og marketing
Udg. Dato: 1 dec 2021
Længde: 26mm
Bredde: 233mm
Højde: 187mm
Forlag: Sage Publications Ltd
Oplagsdato: 1 dec 2021
Forfatter(e): Marc Vanhuele, Robert East, Jaywant Singh, Malcolm Wright
Forfatter(e) Marc Vanhuele, Robert East, Jaywant Singh, Malcolm Wright

Kategori Salg og marketing

ISBN-13 9781529730838

Sprog Engelsk

Indbinding Paperback

Sider 376

Udgave

Længde 26mm

Bredde 233mm

Højde 187mm

Udg. Dato 1 dec 2021

Oplagsdato 1 dec 2021

Forlag Sage Publications Ltd

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