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Consumer Behaviour & Rural Marketing in India
Engelsk
Bogcover for Consumer Behaviour & Rural Marketing in India af Dr Meenu Agrawal, 9788177082159
Specifikationer
Sprog:
Engelsk
Sider:
199
ISBN-13:
9788177082159
Indbinding:
Hardback
ISBN-10:
8177082159
Udg. Dato:
1 jan 2009
Størrelse i cm:
22,2 x 15,5 x 2,9
Oplagsdato:
1 jan 2009
Forfatter(e):

Consumer Behaviour & Rural Marketing in India

Engelsk
Hardback 2009
Format:

Bog beskrivelse
The rural consumers in India account for about 73 percent of the total consumers. In recent years, the lifestyle of a large number of rural consumers in India has changed dramatically and the process of change is on. The buying behaviour of the rural consumers is influenced by several factors such as socio-economic conditions, cultural environment, literacy level, occupation, geographical location, efforts on the part of sellers, exposure to media etc. The consumer movement in India till now has been confined to the middle class citizens in urban areas. It has yet to spread among the masses in rural areas. This book is an effort to understand buying behaviour of rural masses which is influenced by a host of diverse factors. The work is useful to understand the Indian rural consumer psyche in order to formulate an appropriate marketing strategy.
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Specifikationer
Sprog:
Engelsk
Sider:
199
ISBN-13:
9788177082159
Indbinding:
Hardback
ISBN-10:
8177082159
Udg. Dato:
1 jan 2009
Størrelse i cm:
22,2 x 15,5 x 2,9
Oplagsdato:
1 jan 2009
Forfatter(e):
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