Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Consumer Boycotts
- Effecting Change Through the Marketplace and Media
Engelsk
Bogcover for Consumer Boycotts af Monroe Friedman, 9780415924573
Specifikationer
Sprog:
Engelsk
Sider:
304
ISBN-13:
9780415924573
Indbinding:
Paperback
ISBN-10:
041592457X
Kategori:
Udg. Dato:
11 aug 1999
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
11 aug 1999
Forfatter(e):

Consumer Boycotts

- Effecting Change Through the Marketplace and Media
Engelsk
Paperback 1999
Format:

Bog beskrivelse
Despite the increasing occurrence of consumer boycotts, little has been written about this form of social and economic protest. This timely volume fills the knowledge gap by examining boycotts both historically and currently. Drawing on both published and unpublished material as well as personal interviews with boycott groups and their targets, Monroe Friedman discusses different types of boycotts-from their historical focus on labor and economic concerns to the more recent inclusion of issues such as minority rights, animal welfare, and environmental protection. He also documents the shift in strategic emphasis from the marketplace (cutting consumer sales) to the media (securing news coverage to air criticism of a targeted firm). In turn, these changes in boycott substance and style offer insights into larger upheavals in the social and economic fabric of 20th century America.
... Vis mere

Forlags Vejl. pris
9.321,40 kr
Hos Booktok
524 kr
spar 94%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
304
ISBN-13:
9780415924573
Indbinding:
Paperback
ISBN-10:
041592457X
Kategori:
Udg. Dato:
11 aug 1999
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
11 aug 1999
Forfatter(e):
Finder produkter...
Kategori sammenhænge